An environmentally friendly new product launch.
Client: Foamex® Product: Reflex® Natural
Opportunity: Create the identity and introduce a comfort foam product line to furniture manufacturers that's made of renewable resources. Key qualities of comfort, durability, and feel needed to be communicated, as well as the environmental message.
Success: Stating the message simply and succinctly with a "green" approach was well received by the industry. This distinctive, high profile campaign continues to set the tone for a company known for innovation and leadership.
