Presenting teachers with a chance to learn to do more.

Client: Kids' MusicRound^®

Opportunity: Build a teacher base for Kids' MusicRound franchises by offering training to early childhood professionals several times each year.

Success: An emotional direct mail campaign that you can't take your eyes off of, built around the benefits of Kids' MusicRound, is thoughtful and works very hard. A postcard was the initial wave, followed by a self-mailer which contained more in-depth information about the program and registration form.

An environmentally friendly product launch

How The Mega Group got its name