Adding some color to an otherwise sterile laboratory environment.

Client: Mettler-Toledo^®

Opportunity: Introduce new technology to the world of research. New analytical balances with color displays positioned to replace current equipment–which was completely monochromatic–with greater readability and added functionality.

Success: An advertising campaign that demonstrated the benefits of color, including entirely new possibilities, quickly and clearly illustrated the Mettler-Toledo story. Scientists had literally seen nothing like it.

Marketing to the heart and soul of your audience

How The Mega Group got its name