How The Mega Group got its name

An environmentally friendly product launch

Shaping the perception of an established business community.

Client: Mercer Regional Chamber of Commerce

Opportunity: Rebrand a mature Chamber, including new identity and recruitment materials to build membership and revitalize existing members.

Success: A contemporary logo communicating the Chamber's mission of "Get connected, get results," coupled with collateral that is empathetic towards business owners' challenges, has helped to steadily increase enrollment. The brochures communicate the Chamber's resources available, with very approachable, unexpected creative executions.