The Mega Group launches campaign for Mount Carmel Guild of Trenton.

Providing hope and preserving dignity clearly sums up the Mount Carmel Guild's impact on the community. Hope and dignity are provided through Emergency Assistance and Home Health Nursing. Educating the public about this dynamic organization and setting the stage for development was The Mega Group's mission. The overarching campaign tactics include a video telling emotionally charged stories through the eyes of Mount Carmel Guild clients, staff, and volunteers. Companion literature with a donation instrument are the tools with which Guild ambassadors will appeal to neighbors, civic organizations, and businesses in the community.